Marketing gets me feeling all emotional and stuff

OK, I admit, I'm an emotional kinda guy. I'm not ashamed of it, because I know it's a good thing to be in touch of your emotions before you can expect to understand someone else's emotions. Marketing is basically psychology repackaged for the business world. It's knowing the mind of your audience and what motivates them to buy.

So why does marketing get me to feel all emotional? Because the best advertising campaigns tap deep into a customer's mind to make them take action on an emotional desire (to feel pretty, to feel studly, to feel secure...). If your ad campaign lacks an emotional connection, it's very likely going to work mediocre at best. One of the first things I do before I help a business with their marketing needs is step into their customers shoes and think "what's in it for me?". If their advertising and marketing doesn't address one of my core desires (i.e. Maslow's hierarchy of needs, for example), it's probably not going to stir me to take action. Without a basic grasp of human psychology, and without being in touch with human emotions and needs, your marketing will always fall short of what it could be.