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11.25.2008

Porsche Dilutes the Brand. Again

Source: Wired

The Panamera is the storied automaker's fourth model, and it comes on the heels of the Cayman's debut in 2006 and the Cayenne SUV that appeared in 2002. There's a lot riding on it. Beyond providing a toehold in the luxury GT market, Porsche hopes the car will boost sales that have stagnated at about 100,000 vehicles annually. With the Cayenne accounting for nearly half of all Porsches sold, it's clear there is a market for a Porsche with room for the kids and a set of golf clubs.

Porsche says the Panamera "follows the design philosophy refined over decades on the 911 and successfully implemented on the Boxster, Cayman and Cayenne." Beauty is in the eye of the beholder, so we'll tell you about the hardware and let you sound off on the design.

Porsche is positioning the Panamera as a proper GT, so the engine is up front and it drives the rear wheels (although all-wheel drive will be an option). Power comes from a V6 or V8 engine and flows through a six-speed manual transmission or Porsche's new seven-speed dual clutch PDK (don't ask, because you won't be able to say it anyway) gearbox. Output starts at 300 horsepower and goes up from there. Go nuts with the turbo'd V8 you're looking at 500 ponies.

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